Amazon is present in 180 countries and it has more than 300 million active customers. There are active third-party sellers on Amazon for example there were $1.5 billion sales by third party businesses during prime day 2018.
Amazon’s main strategy is to provide a trustworthy platform to buyers where they can buy a wide variety of products with all confidence and trust. According to Amazon, they try to add value to their customers and be the most customer-centric company in the world.
Amazon third party retail sellers are participating in selling products in a variety of categories. They can reach millions of customers visiting Amazon per day. Since the start of selling on Amazon by the third party in 1999, they have grown very rapidly and now they make 58% of sales on Amazon. The growth of third-party sellers on Amazon per year is two times bigger 52% than sales by first-party on Amazon 25%.
This is the vision Amazon wants buyers and Amazon sellers to have about Amazon. They expect Amazon sellers to offer those customers better choices, better prices, and customer experience.