The best techniques to increase the sales of e-commerce, usually called conversions, are actions that take place in the final phase of the sales process and make sense when the potential customer is already convinced enough of what he wants to buy and is just waiting for it. Ultimate incentive or best opportunity.
In the online marketing and advertising funnel, these techniques are effective when the customer is in the so-called bottom of the funnel (BoFu) and therefore knows the company and its products well, has a clear idea of what he wants to buy, and has already developed a strong enough urge to have that specific product or service. All these aspects, indispensable for determining the purchase intention, must be prepared beforehand, with marketing actions developed appropriately and correctly.
