In the evolving world of sourcing, there is a mystical force called the Minimum Order Quantity (MOQ). These ordinary numbers carry an extraordinary power, influencing everything from supply chains to pricing strategies, and the very importance of buyer-seller dynamics. Additionally, MOQs play a major role in shaping how companies function and can be a great leverage and tool that can quickly come in favor and lead to a greater outcome.
Join us in this article as we unravel the principles, the positive and negative features, and the various factors that can influence the famous MOQ. We will also be using case studies that present different situations where MOQs can come in handy and help us when they are efficiently used.