MOQ guide

What does Minimum Order Quantity Mean (MOQ) mean?

In any business, inventory is usually a business's greatest advantage. You would like to have sufficient of it to ensure that you are able to meet demand, although not a great deal that you simply cannot sell through it. Buying raw materials or even inventory is not constantly as easy. You don't only have to locate a company that sells the proper supplies at the proper price tag, but also one which enables you to purchase an ideal quantity of products.

A lot of companies institute the Minimum Order Quantity (MOQ) to help you to commit to purchasing plenty so that they could be cost-effective in production and create an income. It is exactly why you purchase a dozen eggs at a time instead of an individual egg at the same time. Negotiating MOQs with your suppliers can be difficult, which is why at DocShipper we offer a sourcing service that includes negotiating with suppliers. 

What is Minimum Order Quantity (MOQ)?


Minimum Order Quantity is the fewest amount of products a company would like to offer to a buyer at one time. In the business world, it is usually utilized by a manufacturer or maybe dealer for the context of a creation run, although a merchant is able to place MOQs in place for various kinds of orders.

To better comprehend what MOQ means, here is a good example. Believe a wholesaler sells widgets for $100 each. The supplier has the Minimum Order Quantity for widgets of 100 products, or perhaps a minimum of $10,000. The MOQ can be accomplished in a per-unit foundation, or maybe a dollar figure. No matter what, this MOQ represents a minimum of the minimum for the business to switch an income on a specific order. There might be set-up fees, administrative expenses, the least quantities of raw materials the dealer is able to purchase along with other constraints which go into this particular calculation.

Why is MOQ important?

In general, vendors use MOQs for a single reason, the quantity, or sale margin of earnings produced by the sale made of a service or perhaps product. So long as a supplier sells items from a little markup or perhaps on a small margin, it is able to have a big volume to kick even after factoring as part of overhead along with other recurring costs. Various industries have methods & reasons various of figuring out what the MOQ is going to be. One case in point will be a manufacturing industry that has to get a production run and might have considerable upfront costs. Except if it sells sufficient products to compensate for those costs, it is not advantageous.

A wholesaler or perhaps manufacturer will offer cases of items, and they will need to promote a complete situation to stay away from the extra labor as well as expenses linked to breaking them down as well as shipping around partials. In case these were promoting shampoo, for instance, they will deliver one case containing 12 products, therefore the MOQ will be 12—one situation.

DocShipper Advice: You are looking for a good supplier with an affordable MOQ, because working with the right supplier with a good MOQ will increase your profits. But do you have difficulties finding the perfect supplier? You can use our sourcing service, please do not hesitate to contact us here, our experts are happy to help you.

How to find a MOQ that suits your business

MOQ process

MOQs are incredibly essential for suppliers since it determines which companies they are able and willing to do company with. By setting MOQs, vendors can readily speak with companies about the number of products it takes for these people to have the ability to come together. Several business organizations run on a little level, and you need a minimal quantity of products created.

These companies have to locate a supplier which can comfortably complement their terrific MOQ demands of theirs. Different business owners run on a grand scale as well as require a huge selection of a huge number of products manufactured. These companies have to ensure they discover a dealer which can fulfill their demand of theirs and also have the supplies, machinery along with personnel readily available to item the number of products they require.

Suppliers establish Minimum Order Quantities since it will cost them a particular about of cash to develop a production run, so the MOQ they set guarantees they are in a position to discuss all the expenses of production, as well as make a profit. When suppliers had been producing fewer products compared to their MOQ of theirs, they might not have the ability to go over the price of their creation of theirs, or perhaps create an income.

How to calculate MOQ


There is no correct MOQ amount, as a lot of organizations have needs that are unique. Obviously, there's usually a tradeoff between getting a better MOQ or even having to pay a greater cost for every unit. While generally there is not a go-to formula for calculating minimum order quantity, you are able to utilize the steps listed below as a place to start.

DocShipper Alert: Knowing your MOQ and calculating it, is the most crucial part, make no mistakes and do not fall into the scammer's trap of charging you more and delivering you only a few products. If you are not sure about calculating the right amount of MOQ or if you want help finding the right supplier, please do not hesitate to contact us here.

Determine demand

Demand forecasts are going to require an understanding of merchandise type, contests, seasonal influence, and numerous other elements to calculate product sales down the road. For merchants buying inventory, this information is able to help inform you of your next purchase order of yours.

Inventory forecasting will fit supply & insist upon in the situation. Finding the minimum order quantity you would like out of a maker is not far from what you are going to have to promote. You will additionally have to account for the entire timeline of buying the inventory prepared for delivery like lead occasions, freight transit occasions, factory getting with your third-party strategies program provider (3PL), as well as possible delays. You might realize you have to purchase inventory quickly for particular circumstances.

Calculate the Break-Even Point

When you are attempting to build a minimum order quantity of yours to promote, you will have to understand the break even point of yours. This might occur on the next transaction orders, whenever you retrieve the customer acquisition price and the customer of yours comes again via email advertising efforts.

For general wholesale relationships, think about what probably the lowest per-unit dollar amount you are ready to ask in exchange for a greater order price. It cannot be very small that your profit margins of yours are actually virtually zero, but volume discounts are actually anticipated when you are not only having to pay for smaller numbers at a greater value.

Understand your holding costs

Specific products have much more storage costs used on size, specific warehousing, and storage duration demands. It is able to aid you monetarily when ensuring that such things are not saved in inventory for very long. Inventory holding price is the real cost of saving all your items of yours. It is a thing you need to think about before greatly investing in inventory.

Come up with your MOQ

Right after collecting all the information, set MOQs for every item and make a strategy for how you can apply it. If needed, begin using other incentives and bulk buying discounts to boost the Average Order Value (AOV). And hire clients where easy to keep relationships.

Why negotiating MOQ is so important?

Negotiations are a vital component of coming to a choice on the number of items that will be purchased. With no this, it gets really hard to obtain a quantity that's advantageous for both people.

Though, what occurs if you locate a supplier you want, the samples are actually very good but the bare minimum order quantity is simply too huge for you. Do not feel despondent, as there are many tactics that you are able to be applied to help lower them. All it requires is a small bit of persistence and some brilliant strategies:

Point out that you are a new buyer 

As a first-time customer and a newcomer to the business, explain to the dealer that you have to evaluate the water. If their MOQ is actually a thousand products, go for an amount of say 250 for the 1st trial order of yours. Explain to them that when you have analyzed the item, you are going to be in a position to up the amount.

Mix and match the product type

In this instance, you ask to purchase a diverse couple of items from exactly the same supplier, but without sticking with the MOQ for everyone. Overall, the supplier must be pleased as you will be working to the bare minimum order quantity in general, however, not for every item separately. This is described as conference a “Minimum Order Value” rather than a “Minimum Order Quantity”. This must offer a win-win situation for both parties.

Look for overstocked goods

A lot of suppliers will surely manufacture when orders are needed (just-in-time manufacturing) instead of creating big quantities to help keep in stock. This enhances the company's earnings as it's extremely economical. Nevertheless, at times they could be left having a canceled order or maybe just a scenario just where they have extra inventory.

Now they have things from the factory prepared to deliver and want to be offered. Simply because circumstances are actually different, the dealer will often market this particular inventory off in any amount they want to be rid of. Constantly ask if there can be some overstocks or even canceled orders of course, if the item fits your needs, offer to get it.

Work with other buyers

NegotiationAt times, it can be possible to “go around on” orders with yet another customer that wishes for the identical item. You then are able to get the quantity you like and split the costs. By utilizing these techniques, you can considerably lower the sum you have to order.

Though, remember that when you are under the bare minimum order quantity, you will barely ever realize the very best price tag. When there will come a moment when you are negotiating does not work, be completely ready to walk away and purchase everywhere else. It is usually well worth shopping around for a much better offer.

DocShipper Info: Communication is the most important in business, and negotiation is a part of it. Negotiating the price you want from the supplier will fetch you good results, you should not place any order without negotiations. If you require any assistance in negotiation with your supplier, or you want to find a good supplier for your needs. Please do not hesitate to contact us here, our team will get back to you within 24 hours.

Stages of negotiating your MOQ : Minimum order quantity 

There are various types of negotiating the MOQ here are the stages for the negotiating, by following this will ensure a win-win situation for both parties.

Understand your ideal order quantity

The very first stage when considering what is a minimum order quantity is actually understanding what your ideal quantity of yours will be. To appreciate this, start by looking for demand, spending budget, storage room, and other info which allows you to find out the number you must purchase. Talking to your audience of yours could additionally be an excellent approach to working out the number of to order.

Do research to understand typical minimum order quantities

Then, your research of yours must take a look at what the typical minimum order quantities are actually. If you would like the solution to what is actually the minimum order quantity usually, it is a wise decision to search through various suppliers and find out what they are saying their MOQ is actually.

This is a fantastic starting place as it is going to help you to realize what is typical, in addition to providing you with an approximate starting place on which to base your calculations of yours. It will additionally enable you to compare various companies as well as suppliers, as well as the minimum order quantity for every one of them. This particular analysis is essential to be sure you don't go into negotiations with expectations that are unrealistic.

Speak with suppliers and manufacturers

Next, it is time to start communication. Get in connection with the suppliers as well as companies that provide the items which you are trying to buy. The very first thing to keep in mind is the fact that just about any solution to what a minimum order quantity is usually a guideline and may be modified if it really works for both parties.

It is everything about locating a happy medium. When talking with them, ensure you admire boundaries, so that you are listening and get a lot of questions and so you are able to comprehend all the pertinent info. Explaining the reason behind your questions of yours as well as your preferences is additionally a terrific way to develop assistance and a connection to bargain properly.


When you have all the info which you have to start negotiations, it is time to get ready. The following part appears at various negotiation strategies to ensure you are competent to get everything you need & function effectively together, in addition to creating long-term internet business relationships.

DocShipper Advise : We help you with the entire sourcing process so don't hesitate to contact us if you have any questions!

  • Having trouble finding the appropriate product? Enjoy our sourcing services, we directly find the right suppliers for you!
  • You don't trust your supplier? Ask our experts to do quality control to guarantee the condition of your goods!
  • Do you need help with the logistics? Our international freight department supports you with door to door services!
  • You don't want to handle distribution? Our 3PL department will handle the storage, order fulfillment, and last-mile delivery!


DocShipper Sourcing | Procurement - Quality control - Logistics


Alibaba, Dhgate, made-in-china... Many know of websites to get supplies in Asia, but how many have come across a scam ?! It is very risky to pay an Asian supplier halfway around the world based only on promises! DocShipper offers you complete procurement services integrating logistics needs: purchasing, quality control, customization, licensing, transport...

Communication is important, which is why we strive to discuss in the most suitable way for you!

Comments for this post are closed.