Have you watched the heated new series on Netflix, Emily in Paris? Do you feel curious about the marketing strategy that Emily has brought to the traditional French promotion of products? The main tools of attracting potential customers are exactly the regular social network platforms, such as Instagram. If you remember the episode that Emily was invited to the influencers' lunch party for a prestigious brand, your interest must be caught by the partnership between social influencers and brands.
In fact, it's not news that live sales have excellent performance than a lot of existing marketing strategies, and it started firstly from China.
The unprecedented pandemic has brought Chinese society to a standstill for nearly three months, but for many people quarantined at home, in addition to following daily updates on the epidemic, watching the mushrooming live streaming videos of the band has become a new habit.