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Cold email calling is the most effective way of making your lead-generation campaigns more efficient. It is an integral part of the sales process under which a company's service provider introduces themselves. 

But cold emails have received a relatively poor response compared to other outreach methods. So how can we make this method compelling?

Cold emails require less effort from the salesperson's end. But they are not as effective as other modes of communication due to a lack of quality content. 

The subject line and the opening line of the email impose the whole impression of why a person should consider responding to the email. 

It can be challenging to master the art of cold email marketing, but not impossible. In this article, we will share cold email templates to land new suppliers for e-commerce. We will also discuss a winning formula for writing a perfect email for your business.